Contact, Belief, Ability

A very helpful article by Kim Klein about identifying major donor prospects:

https://www.compasspoint.org/askgenie/details.php?id=53

In sum:

"You are looking for three things in each prospect:

• Evidence that the prospect is connected with someone in your organization,
  so that you can establish contact.
  
• Evidence that the person believes in your cause (or a similar cause), which
  includes evidence that the person gives money to similar organizations.
  
• Evidence that the person has the ability to make the size gift you
  want."