Sound advice on planning your social media strategy

Lori Laurent Smith at Mediameme outlines sound advice on how to outline a media strategy that works for you "in five days".

"To get started, building a social media strategy requires focused thinking sustained over a few days. Not the multi-tasking mayhem that most managers find their daily lives to be, but the kind of focused thinking done in preparation for a major test or when writing a thesis."

Then she offers ten points to keep the process focused:

1. Keep your objectives tight and reasonable.
2. Make the social media strategy EASY
3. Create the perfect storm
4. Clearly state your business objective.
5. Get engaged with your customers and target audience.
6. Be trustworthy.
7. Go extreme.
8. Fail to plan = plan to fail.
9. Don’t change your strategy.
10. Review, rinse, repeat.

See the points explained in the full text here.